Yesterday, Madge and I were talking about a movie when she decided to coin a new verb. She said, "Dad, we should Netflix that one." "Yes, indeed," I replied. And so it begins. We'll see if it catches on. If it does, I hope the English Language Dictionary will provide proper credit where due.
(I forget the figure of speech where a proper noun becomes a common noun--such as xerox, kleenex, or google--but it appears that Netflix might be next.)